Don’t always Buy Expensive Healthy Food?

When you’re shopping at the supermarket and trying to decide which brand of cereal is healthier than the other, you are probably pulling your hair.  This is in the case for the average population based on a new study that shows that shoppers automatically connect expensive foods to healthy foods.  A study out of Ohio State looked at volunteers who went shopping and notice that overall the volunteers attached healthy food products to that of being more expensive.  And if they saw something cheap, but was considered healthy, than they became skeptical and had a tendency to look at the ingredient list because they thought they were going to get ripped off.

What the researchers are saying in detail is that when you’re comparing two products which both don’t have much information on its nutritional value, then the shopper for some reason automatically picks the more expensive one, sometimes the price is double in comparison.

What is interesting to note is that healthy food is not expensive if you do your homework.  There are many healthy foods that you can buy in bulk or if you just purchased the storebrand.  This is always a great way to stock up on nuts or ingredients for your smoothie.  There is no reason to buy the more expensive brand-name because they have the same ingredient.  Also if you want to buy organic make sure to understand when it is in season in order to get it at a better deal.

Buy nuts in Bulk

When reading the ingredient list or the words on the front of the product, make sure to be suspicious of the word “natural”.  In the United States the word natural is not even regulated.  Because of this, there is no evidence that it is even beneficial for you.  Carefully always look at the ingredient list is the key here and look for the sugar content.  Another interesting information on sugar is sometimes these healthy products make no mention of it.